Difficult times in sales call for new approaches
Cancelled trade fairs and customer appointments, restricted travel planning - the corona virus has a drastic effect on sales. Trade shows are always eagerly anticipated and carefully prepared events where you meet your existing customers, but also win over new ones. Personal customer visits and live presentations are important tools to convince customers of products, because "business is done between people" - a phrase every salesperson knows. But what to do in a time when you have to do without these interpersonal meetings? How to bring the product to the customer and inspire him? Many companies are currently asking themselves these questions.
Make greater use of other marketing measures and break new ground. Yes, exactly that! A good example from the "new ways" category is the use of augmented reality in sales and marketing.
So if the planned trade show or a customer visit does not take place, you send the customer an e-mail with a QR code, the customer opens the virtual product innovations via this and places them directly in the room (office, meeting room, production hall). In a personal telephone call with chat function, the details of the products are gone through with the customer on the basis of the virtual twin. A look inside the product, the display of additional information such as films, technical data, etc. is all possible. An interactive, informative and exciting experience with your customer and in the focus of the whole your product - this is how sales with AR works. So why not? Especially in difficult times, using new opportunities for yourself and being creative in the process is what makes successful companies.
How products from well-known companies from a wide range of industries are brought to life virtually and what AR implementation could look like in your company - that's what you can see here in the film.