USE CASE: AR system for trade fair showcase
Augmented reality is used to illustrate the high-tech products of GFH are illustrated in an easily understandable way. This creates a trade fair experience with a wow effect.
Challenge
- The technology inside the machines is not visible from the outside
- The cost of a trade show exhibit with complete interior is immense
Solution
- Virtualization of the plant interior including animation
- Development of a trade fair app to illustrate the AR system via various smart devices.
Result
- Crowd puller
- Complex technology is clearly communicated to the customer
- Reduction of transport costs by around 40
"With the help of augmented reality, visitors to the trade show were also able to explore explore angles of our plant that would have been impossible to see in real operation. visible in real operation."
GFH GmbH - laser micro machining
The GFH GmbH is a specialist in mechanical and plant engineering. The focus is on the design and construction of high-precision laser micromachining systems with ultrashort pulse lasers (UKP). The main focus of the machines lies in the task areas of micro-drilling, fine cutting, ablation and laser turning . Thecompany is headquartered in Deggendorf, Lower Bavaria.
The challenge
The GFH laser micromachining systems are high-tech, complex machines with partly individual, customer-specific product adaptations .In addition, the technologies inside the systems are not visible from the outside .A real trade fair exhibit with a complete interior ,which informs the trade fair visitors about the various product features , is associated with enormous transport costs. Also, this cannot provide an insight into the interior design of the plant.
The solution
With the help of augmented reality, the high-tech products and interrelationships are illustrated in an easily understandable way. By using the tepcon solution augmented presenter the complete interior including animations is virtualized and projected into the interior of the plant housing with the AR glasses Microsoft HoloLens 2. In addition, the contents of the
plant can also be placed next to the housing on request and viewed virtually from all sides. Thanks to the specially developed trade show app, the 3D plant models can also be accessed via a smartphone or tablet.
The result
From the outside, visitors initially saw no difference to a normal GFH-plant. But by putting on the AR glasses and diving into the virtual inner life of the machine, a trade fair experience with a wow effect was created. The AR solution was a crowd puller and attracted more visitors to the booth. The complex plant technology was communicated to the customer in an easily understandable and interactive way. The trade show and plant transport costs were reduced by around 40 % thanks to the AR solution - compared to taking the machine with its functioning inner workings.
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